Keeping your Amazon seller account in top shape isn’t optional; it’s essential. Ignoring critical metrics, compliance alerts, or unaddressed negative feedback can quickly lead to suppressed listings, BuyBox loss, or even account suspension.
This is why performing regular Amazon account health checks is a best practice that every seller, regardless of marketplace or region, should build into their weekly routine. In this guide, we’ll walk you through a step-by-step SOP to protect your seller performance, enhance customer experience, and maintain long-term growth.
Why Amazon Account Health Checks Matter
Amazon’s algorithm and support systems heavily weigh performance, listing status, policy compliance, and buyer satisfaction. Proactively checking your account health allows you to:
- Prevent account or listing suspensions
- Respond faster to buyer issues
- Improve advertising ROI
- Maintain BuyBox eligibility
- Build sustainable seller metrics
If you’re unsure how these metrics affect your long-term success, here’s a great read on how to Increase Your Amazon Account Health Rating.
How Often Should You Check?
The frequency depends on your account size and sales seasonality:
- Weekly – Recommended minimum for all sellers
- Bi-weekly – For smaller catalogs or stable accounts
- Daily – During Q4, Prime Day, or major product launches
Amazon Account Health Checklist: What to Review & Where
Let’s break down the 13 critical areas every seller should monitor, along with where to find each in Seller Central.
???? Suppressed Listings
Location: Inventory → Manage Inventory → Suppressed
Action: Fix missing images, titles, bullet points, or keyword violations.
Why It Matters: Suppressed listings aren’t searchable or buyable.
???? Stranded Inventory
Location: Inventory → Manage Inventory → Fix Stranded
Action: Resolve SKU mismatches, price errors, or removal flags.
Tip: If fixing fails, request removal or automated disposal.
???? Pricing Health
Location: Pricing → Pricing Health
Action: Address pricing flagged as uncompetitive or policy-violating.
Tip: Use Amazon’s Pricing Tool to stay BuyBox-friendly.
????️ BuyBox (Featured Offer) Rating
Location: Pricing → Featured Offer Metrics
Action: Track BuyBox wins/losses and refine pricing/delivery accordingly.
Why It Matters: Losing the BuyBox decreases visibility and sales.
???? Advertising Campaigns
Location: Advertising → Campaign Manager
Review:
- Sales
- ACoS (target < 30%, or based on margin)
- Top- and under-performing keywords
Action: Pause low-ROI campaigns, optimise bids, and test variations.
⚖️ Account Health Page
Location: Performance → Account Health
Metrics Monitored:
- Order Defect Rate (ODR)
- Late Shipment Rate
- Cancellation Rate
- Policy violations
Action: Address all non-green alerts proactively.
???? Performance Notifications
Location: Performance → Performance Notifications
Action: Read every notification. Respond promptly to warnings, suspensions, or violations.
Escalation: If required, submit a Plan of Action (POA) in response.
???? Buyer-Seller Messaging
Location: Performance → Buyer/Seller Messages
SLA: Respond within 24 hours.
Action: Use pre-approved message templates for efficiency and compliance.
⭐ Feedback Manager
Location: Performance → Feedback
Action:
- Respond to neutral/negative reviews
- Request removal based on violation (e.g., shipping complaints)
Goal: Maintain >95% positive feedback score.
???? Unfulfillable Inventory
Location: Inventory → Manage FBA Inventory → Unfulfillable
Action:
- Create removal orders
- Request repackaging if the return reason permits
- Investigate high-return SKUs
????️ A-to-Z Guarantee Claims
Location: Performance → A-to-Z Guarantee Claims
Action:
- Monitor for new claims
- Respond fast with proof (tracking, communication, delivery slips)
???? Chargeback Claims
Location: Performance → Chargeback Claims
Action:
- Submit supporting documents quickly
- Investigate and learn from past claims to reduce future occurrences
????️ Voice of the Customer (VOC)
Location: Performance → Voice of the Customer
What to Fix:
- “Poor” or “Very Poor” product ratings
Action: - Review verbatim comments
- Improve product descriptions or messaging
- Submit an appeal to restore listings (if suspended)
Reporting and Documentation Tips
To stay organised and results-driven, maintain a weekly log using Excel, Google Sheets or tools like ClickUp:
- Listings or ASINs flagged/suppressed
- Violations or notifications resolved
- Performance trends (BuyBox %, ACoS, VOC status, etc.)
- Actions taken and outcomes
When to Escalate
Not every issue can be resolved at surface level. Escalate internally or to Amazon Seller Support when:
- You lose significant BuyBox share
- Listings are wrongly suspended
- Policy warnings continue without resolution
- You face account-level warnings or deactivation
Always document the conversation trail and escalate via Brand Registry support if you’re a registered brand.
Final Thoughts
Consistent account health checks are the backbone of sustainable selling on Amazon. They’re not just a defensive strategy; they’re an essential part of growing, scaling, and competing in a high-performance marketplace.
If managing this process seems daunting, the team at FND eCommerce Amazon agency based in the UK can take over full account health management to ensure you’re always ahead of risks and optimised for sales.
