Amazon Attribution: What Is It and How Can You Use It?
If you’re running advertising campaigns outside of Amazon – maybe Google Ads, Facebook, Instagram, TikTok, or influencer partnerships – there’s a pretty fundamental question you’ve probably wrestled with: are these external efforts actually driving Amazon sales? For years, this was genuinely difficult to answer. You might see your Amazon sales increase during periods of heavy […]
Amazon FBA Private Label: Everything You Need To Know
If you’ve been researching ways to build a business on Amazon, you’ve almost certainly stumbled across the term “private label.” It’s become something of a buzzword in the e-commerce world, often presented as the golden ticket to Amazon success. But what actually is Amazon FBA private label, and is it right for you? Let’s cut […]
Amazon Negative Keywords: Your Complete Guide For 2025
Picture this: you’re selling premium leather handbags, and you’ve just spent £200 on advertising… only to discover that half your clicks came from people searching for “cheap plastic bags” and “free shopping bags.” Your budget’s gone, your ACoS is astronomical, and you haven’t made a single sale from those clicks. This is exactly why negative […]
Amazon Keywords vs Search Terms: What’s the Difference?
If you’ve spent any time managing Amazon listings or running PPC campaigns, you’ve probably encountered both “keywords” and “search terms” and wondered if they’re just two names for the same thing. Spoiler alert: they’re not, and understanding the distinction between them is genuinely crucial for optimising your Amazon strategy. The confusion is understandable. Both terms […]
Fake Amazon Reviews: Harmful or Helpful?
Fake Amazon reviews are everywhere these days, and if you’ve been selling on the platform for more than five minutes, you’ve probably encountered them. Maybe you’ve seen competitors with suspiciously glowing reviews that appeared overnight. Perhaps you’ve even been tempted (just for a moment) to consider whether a few “strategic” reviews might level the playing […]
7 Most Important Metrics to Track in Amazon Ads
Let’s be honest: Amazon Ads can feel like you’re drowning in data. There are charts, graphs, percentages, and acronyms everywhere you look in your campaign dashboard. ACoS, ROAS, CTR, CVR… it’s enough to make your head spin, particularly when you’re trying to figure out which numbers actually matter and which are just noise. Here’s the […]
Amazon Backend Keywords: How to Use Them for Visibility
If you’re selling on Amazon, you’ve probably heard whispers about backend keywords – those mysterious hidden terms that supposedly work magic behind the scenes. And honestly? They’re not quite magic, but they’re pretty bloody important if you want your products to actually get found by shoppers. Backend keywords (sometimes called “search terms” in Seller Central) […]
Amazon Product Title Optimisation: 10 Best Practices
If there’s one part of an Amazon listing sellers consistently underthink, it’s the title. And ironically, it’s the section buyers scan first and Amazon’s algorithm uses most aggressively. When your product title is weak, vague, stuffed, or formatted badly, you’re leaving visibility, conversions, and sales on the table. A good title isn’t about squeezing every […]