Amazon PPC Match Types Explained
Amazon’s keyword match types determine when your ads appear in search results. Get them wrong and you either miss relevant customers or waste money on irrelevant clicks that never convert. Most sellers misunderstand how match types actually work. They treat broad matches like it’s a slightly wider exact match. They expect phrase match to behave […]
8 Best Practices for Your Amazon Sponsored Products Ads
Sponsored Products campaigns eat budgets quickly when run carelessly. Sellers throw money at broad keywords, hope for sales, and wonder why their ACoS sits at 60% while competitors thrive. The gap between profitable campaigns and money pits isn’t mysterious. It comes down to deliberate strategy rather than hoping Amazon’s algorithm does the work for you. […]
Automatic vs Manual Campaigns: Amazon PPC Optimisation
Knowing how to run Amazon PPC is one of the most important levers for growth on the marketplace; whether you’re launching a new product or scaling an established catalogue, the way you structure your advertising has a huge impact on visibility, profitability and long-term stability. One of the biggest decisions sellers face is whether to […]
Understanding Amazon’s Demand-Side Platform (DSP)
Amazon’s advertising ecosystem has grown far beyond simple Sponsored Products. For brands that want to scale, defend market share, and reach audiences both on and off Amazon, the demand side platform has become one of the most powerful – and most misunderstood – tools available. If you’re trying to understand Amazon’s Demand-Side Platform (DSP) and […]
How To Write Effective Amazon Bullet Points
Your bullet points are prime real estate on your Amazon listing. They sit right below your title and images, exactly where customers look when deciding whether to buy or keep scrolling. Yet somehow, countless sellers treat them as an afterthought – copying manufacturer descriptions, stuffing them with keywords that don’t flow naturally, or writing generic […]
Amazon Product Photography: 7 Tips From The Experts
Your product images are doing more heavy lifting than almost any other element of your Amazon listing. Before a potential customer reads a single word of your carefully crafted title or meticulously optimised bullet points, they’re judging your product based purely on visuals. And that judgement happens in milliseconds. We’ve seen identical products with dramatically […]
Amazon Keyword Research: A Complete Guide
If there’s one skill that separates wildly successful Amazon sellers from those perpetually struggling for visibility, it’s keyword research. And before you roll your eyes thinking “yeah, yeah, keywords, I know” – most sellers genuinely don’t understand how Amazon keyword research differs from traditional SEO, or how to do it properly. Amazon’s search algorithm (called […]
Amazon Attribution: What Is It and How Can You Use It?
If you’re running advertising campaigns outside of Amazon – maybe Google Ads, Facebook, Instagram, TikTok, or influencer partnerships – there’s a pretty fundamental question you’ve probably wrestled with: are these external efforts actually driving Amazon sales? For years, this was genuinely difficult to answer. You might see your Amazon sales increase during periods of heavy […]