From a Struggling Amazon Seller to a Top Performing Furniture Brand On Amazon.
The Introduction: In August 2023, we started collaborating with a new client who sold furniture on Amazon.co.uk. They were facing challenges in adapting to the constantly evolving marketplace and sought our assistance to boost sales.
The Action: We first tried to have a full grasp of their businesses’ identity including values, goals, and needs. Then:
- We conducted in-depth market research to effectively compete with the current best sellers and launch new products. Created, launched, and managed PPC to ensure healthy Return-On-Advertising-Spend. Maintained positive account health through an effective Seller Support system. Successfully appealed 80% of the received A-Z Claims.
- We overhauled the clients existing product listing by using high-quality images, compelling copies, and using high-converting keywords.
- Created, launched, and managed PPC to ensure healthy Return-On-Advertising-Spend.
- Maintained positive account health through an effective Seller Support system.
- Successfully appealed 80% of the received A-Z Claims
The Results
The Action: After working closely with the client, knowing their brand deeper including their vision and current needs, we proceeded to the following comprehensive actions:
- We conducted a thorough competitor research to test the waters and see how best we can push through.
- We introduced high-quality images and premium quality contents to optimise the client’s listings. We implemented an SEO strategy, focusing on a mix of short and long-tail keywords. This way we were able to reach for hot-searched keywords and still gain some attention from more specific searches, boosting both traffic and conversions.
- Created, launched, and managed PPC to ensure healthy Return-On-Advertising-Spend.
- Executed innovative pricing strategies.
