The Challenge
In May 2024, we began working with a UK-based sofa company to help boost their Amazon sales and profitability. Their listings lacked impactful visuals, up-to-date keywords, and effective advertising – limiting their growth potential.
Our Approach
After gaining a deep understanding of the brand’s identity, goals, and challenges, we implemented a tailored growth strategy:
- Competitor Research: Conducted in-depth market analysis to identify category trends and key differentiators.
- Visual Enhancement: Upgraded product listing images to reflect a more premium, trustworthy brand experience.
- SEO Optimisation: Integrated a strategic mix of high-traffic and long-tail keywords to boost listing visibility and convert specific buyer intent.
- PPC Campaigns: Created and actively managed ad campaigns to generate traffic while maintaining a healthy ROAS and low TACoS.
The Outcome
In just 7 months, monthly revenue skyrocketed from £10,000 to £40,000, with strong profit margins and a remarkably low TACoS – proving the power of full-funnel optimisation.
📊 Results at a Glance:
- +300% Revenue Growth
- High ROAS, Low TACoS
- Improved Conversions from Better SEO & Visuals
