Curious about what a voucher is on Amazon? It’s a digital coupon that you, as a seller, can create to offer discounts on your products, boosting visibility and sales. These vouchers appear on product pages and search results, enticing customers with instant savings. For sellers globally, they’re a simple yet effective way to attract buyers and grow your Amazon store.
Step-by-Step Guide: How to Create and Use Amazon Vouchers
Ready to start using vouchers? Here’s a detailed, actionable guide to get you going.
Step 1: Grasp the Basics
Amazon vouchers are seller-funded discounts, like 10% off or $5 off, that display prominently on your product listings. They’re designed to catch shoppers’ eyes and encourage purchases.
Step 2: Navigate to the Voucher Tool
Log in to Seller Central, head to the “Advertising” tab, and click “Vouchers.” Need help setting up? The best UK Amazon agency can guide you through the process.
Step 3: Pick Your Products
Select items eligible for vouchers, think products with solid sales history or ones needing a visibility boost. For example, a voucher on “reusable coffee filters” could spark interest during a sustainability trend.
Step 4: Set Discount and Duration
Choose a discount amount and how long the voucher runs. A $3 off deal on a $15 item for 10 days might strike the right balance between attraction and profitability.
Step 5: Define Your Audience
Target specific groups, like Prime members or new customers. A voucher for “baby bibs” aimed at Prime members could drive fast sales during a holiday rush.
Step 6: Launch and Track
Activate your voucher and monitor its performance in Seller Central. If a discount on “phone chargers” isn’t clicking, adjust the offer or switch products.
Additional Tips for Success
Maximize your vouchers with these practical pointers.
Time It Right
Launch vouchers during high-traffic periods, like Cyber Monday. A 20% off deal on “winter gloves” in November could catch seasonal shoppers.
Pair with Promotions
Combine vouchers with Sponsored Ads for extra punch. A voucher on “pet grooming tools” alongside an ad could double your reach.
Keep Messaging Clear
Add a quick note in your listing - like “Claim Your 15% Voucher!” - to draw attention. Simple and bold works best.
Common Mistakes to Avoid
Don’t trip over these common voucher pitfalls.
Over-Discounting
A 40% off voucher might move inventory, but could gut your profits. Stick to moderate discounts, like 10-15%, to stay in the green.
Skipping Policy Checks
Amazon has rules, such as not combining vouchers with other promos or using tricky wording. Check the Amazon Voucher Policies to avoid hiccups.
Ignoring Results
Not tracking your voucher’s success? You’re flying blind. Use Seller Central data to tweak underperforming campaigns.
Your Path to Voucher Success
Amazon vouchers are a game-changer for sellers worldwide, offering a straightforward way to boost sales and connect with customers. With this guide, you’ve got the steps, tips, and pitfalls to avoid, everything you need to make vouchers work for you. Partner with pros like the best UK Amazon agency to fine-tune your strategy and start driving growth today!