Looking to launch a PPC campaign on Amazon as a UK seller? It’s a straightforward process - log into Seller Central, select an ad type like Sponsored Products, set a budget, and refine it with targeted keywords to boost visibility. Experts from Amazon PPC companies can streamline your efforts, ensuring your ads drive sales efficiently. Follow this guide to get started and watch your store thrive.
Step-by-Step Method: Launching Your Amazon PPC Campaign
Here’s a detailed, actionable breakdown to set up and run your PPC campaign effectively. Each step builds on the last to maximise your ad performance.
Sign in to Seller Central
Start by logging into your Amazon Seller Central account. Navigate to the “Advertising” tab, click “Campaign Manager,” and select an ad type - Sponsored Products is ideal for beginners promoting specific listings.
Pick Your Targeting Approach
Choose between automatic targeting, where Amazon picks keywords based on your product, broad, or manual targeting for more control. For example, manually target “organic cotton t-shirts” instead of letting Amazon guess.
Establish Your Budget
Set a daily budget that suits your goals - £15 is a safe starting point for testing. Amazon charges per click, so you’ll only pay when shoppers engage, and your spend won’t exceed your cap.
Find High-Performing Keywords
For manual campaigns, dig into tools like Jungle Scout or Amazon’s keyword suggestions. Opt for terms like “non-stick frying pan” over generic “pan” to attract serious buyers.
Set Competitive Bids
Start with Amazon’s suggested bids - around £0.50 for “bluetooth speaker portable,” for instance. Increase bids on top performers like “waterproof speaker” if they convert well.
Optimise Your Listing for Ads
Your ad pulls from your listing’s title and main image, so make them compelling. A title like “Durable Non-Slip Yoga Mat – 6mm Thick” paired with a clear photo grabs attention.
Launch and Track Performance
Click “Launch Campaign” and monitor key stats - impressions, clicks, and ACoS (Advertising Cost of Sale). Aim to keep ACoS under 25% for profitability, adjusting as needed.
Tweak Based on Results
After 7-10 days, check your search term report. Pause keywords like “cheap gloves” that flop, and boost winners like “thermal winter gloves” to optimise spend.
Additional Tips for Success
Elevate your PPC strategy with these practical extras to stay ahead.
Add Negative Keywords
Block irrelevant terms like “used” or “DIY” to avoid clicks from non-buyers. Review your search term report weekly to refine this list.
Perfect Your Listing First
A polished listing - think crisp images, clear benefits, and strong reviews - converts clicks better. Sort this before scaling ad spend.
Tap Into Seasonal Demand
Ramp up bids on keywords like “summer beach towels” in June or “cosy blankets” in winter to ride seasonal trends.
Consider Expert Support
Overwhelmed? Amazon PPC companies can fine-tune your campaigns, saving time and boosting ROI.
Common Mistakes to Avoid
Dodge these pitfalls to keep your PPC efforts profitable and on track.
Neglecting Regular Check-Ins
Don’t set it and forget it - unchecked campaigns can bleed money on weak keywords. Schedule weekly reviews to stay in control.
Skimping on Bids
Bidding too low, like £0.10 on “wireless earphones,” can bury your ad on page 15. Match or exceed suggested bids for visibility.
Overlooking ACoS
A high ACoS (say, 40%) signals you’re spending more than you earn. Cut underperformers fast to protect your margins.
Mastering Amazon PPC takes a bit of trial and error, but with this blueprint, you’re set to drive traffic and sales like a seasoned seller. Start small, refine often, and let your data guide the way!