A good Amazon listing title can turbocharge your sales by making your product easier to find and more clickable.
Step-by-Step Method
Here’s how to improve your Amazon listing title in ten actionable steps:
Research Relevant Keywords
Dig into keywords UK shoppers use, like “coffee mug” or “travel cup.” Tools like Helium 10 or Jungle Scout can pinpoint high-volume, low-competition terms to boost your ranking.
Place Primary Keyword First
Start with your main keyword - like “BrandName Ceramic Coffee Mug” instead of “350ml Ceramic Mug by BrandName.” It’s a quick win for search visibility.
Keep It Under 200 Characters
Amazon caps titles at 200 characters, so stay concise. Example: “BrandName Ceramic Coffee Mug - 350ml, Dishwasher Safe, Blue” (54 characters) fits perfectly.
Include Key Features
Add must-know details - size, colour, or benefits - like “350ml,” “Blue,” or “Dishwasher Safe” to make it clear and clickable.
Avoid Special Characters
From January 2025, Amazon’s banning !, $, ?, and more (2025 Amazon Product Title Requirements Sellers Should Meet). Stick to letters and numbers.
Use Clear Formatting
Keep it readable with spaces and hyphens - e.g., “BrandName Organic Coffee Beans - 1kg Medium Roast” - not “BrandNameOrganicCoffeeBeans1kgMediumRoast.”
Test Title Performance
Try variations like “BrandName Ceramic Mug - 350ml Blue” vs. “BrandName Blue Ceramic Mug - 350ml” and track clicks in Seller Central.
Update Based on Data
Check Seller Central for click-through rates - if they’re low, tweak your title with fresher keywords or clearer phrasing.
Limit Word Repetition
Amazon’s 2025 rules cap repetition at twice - e.g., “Mug” twice is fine, but thrice risks auto-adjustment within 14 days.
Check Compliance Regularly
Review Amazon’s guidelines yearly - or after updates like 2025’s - to keep your title penalty-free and ranking high.
Additional Tips for Success
Polish your title with these extras:
Prioritise Buyer Keywords
Focus on what buyers search for - like “insulated mug” over “thermal cup” - using tools to spot trends.
Keep It Mobile-Friendly
Shorten to 80-100 characters (e.g., “BrandName Ceramic Mug - 350ml”) for mobile screens.
Add Brand Early
Start with your brand - like “BrandName Ceramic Mug” - to build recognition and trust.
Common Mistakes to Avoid
Steer clear of these traps:
Overusing Keywords
Stuffing titles like “Mug Ceramic Coffee Mug” looks spammy - keep it natural.
Ignoring Character Limits
Over 200 characters risks truncation - stay concise.
Using Banned Characters
Post-2025, ! or ? could tank visibility - stick to basics.
Skipping Updates
Old titles miss new trends - refresh regularly.
Forgetting Clarity
Jumbled titles confuse buyers - prioritise readability.
Conclusion
Improving your Amazon listing title is a surefire way for UK sellers to boost visibility and sales in a packed market. Follow these steps - researching keywords, nailing formatting, dodging pitfalls, and tweaking based on data - to climb the rankings and snag more clicks. With Amazon’s 2025 rules on the horizon, now’s the time to act. For expert polish, the Amazon product listing optimisation service can take your titles from good to great. Start today - your next sale’s waiting!