If you’re looking to remove an Amazon PPC campaign, you might be surprised to learn that you can’t actually delete it - you can only archive it. Archiving stops your ads from running and removes the campaign from your active list, while keeping its data for future reference. This guide will walk you through the process of archiving and explain why it’s a key part of Amazon PPC advertising management.
Why You Can’t Delete a Campaign
Unlike deleting, which would erase a campaign entirely, Amazon only allows you to archive PPC campaigns. Archiving deactivates the campaign, stopping all ads and charges, but preserves its performance history in your Seller Central account. This is useful for reviewing past strategies or spotting trends without cluttering your active dashboard.
Step-by-Step Guide to Archive a Campaign
Here’s how to archive your Amazon PPC campaign in a few simple steps:
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Log in to Seller Central
Sign in to your Amazon Seller Central account with your UK credentials. From the top menu, click “Advertising,” then select “Campaign Manager” to see your campaigns. -
Find the Campaign
In Campaign Manager, scroll through the list or use the search bar to locate the campaign you want to archive. You’ll see its name, status, and budget details. -
Select the Campaign
Tick the checkbox next to the campaign’s name. Want to archive multiple? Select all the ones you need. -
Archive It
Click the “Archive” button at the top of the Campaign Manager (near “Pause” or “Edit”). Confirm the action in the pop-up by clicking “Yes.” -
Check It’s Done
Refresh the page or head to the “Archived” tab to confirm the campaign’s moved. Note: archiving is permanent, but the data sticks around.
Benefits of Archiving
- Stops Costs Instantly: No more ad spend once archived.
- Keeps Data Handy: Review past performance anytime without reactivating.
- Declutters Your Dashboard: Focus on active campaigns without the noise.
Quick Tips
- Pause First: If ads are still running, pause them manually before archiving to avoid stray clicks.
- Export Data: Save key metrics (like ACoS or search terms) before archiving for future analysis.
- Need Help?: Consult an Amazon PPC expert if you’re unsure about letting a campaign go.
Wrap-Up
Archiving an Amazon PPC campaign is the closest you’ll get to deleting it, and it’s a smart move. It’s quick, keeps your account tidy, and lets you hold onto valuable insights. Next time you’re ready to ditch a campaign, follow these steps and archive like a pro!
Still unsure about deleting? Chat with an Amazon PPC advertising management expert to see if a revamp could turn things around instead.