How Reviews Influence Amazon Ad Performance
Most sellers understand that reviews matter for organic sales. Products with hundreds of positive reviews convert better than products with
Finn Cormie is the founder of FND Ecommerce, a UK-based Amazon agency helping sellers boost visibility, scale sales, and take control of their brand presence. Known for turning underperforming stores into top sellers – like scaling a client from £7,000 to £350,000/month – Finn leads a team that delivers tailored strategies in Amazon SEO, PPC, listings, and full account management. With a bold “Double your sales in 150 days or we pay you £5,000” guarantee, FND is trusted by UK and US brands to drive serious results.
Finn launched FND Ecommerce after seeing brands lose sales and control on Amazon due to poor visibility and aggressive resellers. With a sharp eye for data, strategy, and scale, he’s helped dozens of sellers turn chaos into growth. Known for his hands-on, transparent approach, Finn blends algorithm expertise with real-world experience – as both a business leader and competitive sailor. Connect with him on LinkedIn.
Most sellers understand that reviews matter for organic sales. Products with hundreds of positive reviews convert better than products with
If you’re running Amazon PPC campaigns, you’ve encountered ACoS – Advertising Cost of Sale. It’s the metric Amazon Seller Central
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Knowing how to run Amazon PPC is one of the most important levers for growth on the marketplace; whether you’re
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Choosing the right product is arguably the most important decision you’ll make as an Amazon seller. Get it right, and
Your bullet points are prime real estate on your Amazon listing. They sit right below your title and images, exactly