
Amazon Attribution: What Is It and How Can You Use It?
If you’re running advertising campaigns outside of Amazon – maybe Google Ads, Facebook, Instagram, TikTok, or influencer partnerships – there’s

Finn Cormie is the founder of FND Ecommerce, a UK-based Amazon agency helping sellers boost visibility, scale sales, and take control of their brand presence. Known for turning underperforming stores into top sellers – like scaling a client from £7,000 to £350,000/month – Finn leads a team that delivers tailored strategies in Amazon SEO, PPC, listings, and full account management. With a bold “Double your sales in 150 days or we pay you £5,000” guarantee, FND is trusted by UK and US brands to drive serious results.
Finn launched FND Ecommerce after seeing brands lose sales and control on Amazon due to poor visibility and aggressive resellers. With a sharp eye for data, strategy, and scale, he’s helped dozens of sellers turn chaos into growth. Known for his hands-on, transparent approach, Finn blends algorithm expertise with real-world experience – as both a business leader and competitive sailor. Connect with him on LinkedIn.

If you’re running advertising campaigns outside of Amazon – maybe Google Ads, Facebook, Instagram, TikTok, or influencer partnerships – there’s

If you’ve been researching ways to build a business on Amazon, you’ve almost certainly stumbled across the term “private label.”

Picture this: you’re selling premium leather handbags, and you’ve just spent £200 on advertising… only to discover that half your

If you’ve spent any time managing Amazon listings or running PPC campaigns, you’ve probably encountered both “keywords” and “search terms”

Fake Amazon reviews are everywhere these days, and if you’ve been selling on the platform for more than five minutes,

Let’s be honest: Amazon Ads can feel like you’re drowning in data. There are charts, graphs, percentages, and acronyms everywhere

If you’re selling on Amazon, you’ve probably heard whispers about backend keywords – those mysterious hidden terms that supposedly work

If there’s one part of an Amazon listing sellers consistently underthink, it’s the title. And ironically, it’s the section buyers