FND ECOMMERCE

70% of Amazon shoppers never scroll past the first page. The key to securing that prime real estate without solely depending on ads? Strategic product ranking.

Product ranking is the most important aspect of receiving organic, free sales. For all our clients, we ensure products get ranked for relevant, in-demand keywords, all while maintaining a high sales conversion rate.

Navigating Amazon Search-Engine-Optimisation is crucial for driving traffic and boosting sales. It's all about mastering Amazon's A9 algorithm, which dictates your product's visibility on search pages.

Factors impacting Search-Engine-Optimisation include:

• Long-Tail + Short-Tail keywords.
• Keyword placement, including the backend.
• Product titles, bullet points, and descriptions.
• High-quality images.
• Enhanced Brand Content
• Customer reviews and Q&A sections.
• Pricing strategies and conversion rates.
  

We handle these complexities for you, ensuring your listings are finely tuned for the A9 algorithm to maximise visibility and drive sales.

Any effective product launcher knows the importance of Pay-Per-Click advertising. For those that don't; 70% of Amazon visitors don’t look past the 1st-page search results. In order to get on 1st page search results to begin with, you invest in PPC.

We can help you get in front of the right customers and give your product a long-term organic rank by using Amazon advertising:

1. Sponsored Product Ads: Improve visibility of a particular product. Depending on your Cost-Per-Click (CPC) your listing can be shown on the top, middle or bottom of Amazon search results.

2. Sponsored Brand Ads: Showcase your brand logo, a custom headline and products to get greater overall exposure.

3. Sponsored Display Ads: A great way to get more attention to your brand and grow your online Amazon business.

We will setup your advertising campaigns to increase visibility for your products. Greater visibility will guarantee more sales, over time, a greater organic product rank.

SEO isn’t a set it and leave it task. For a product to maintain and increase its ranking, it needs SEO adjusting every 2 to 3 months. This entails finding new keywords and implementing them within product listing copy. Our services ensure your product listings are getting the optimisations they need to maintain and increase sales.

For all our clients, we spend time analysing their product market. Using our keyword research methods, we are able to find relevant, in-demand keywords
which ensure your product listings will be visible and displayed high in search results.

There are currently over 10 million Prime members in the UK. If you're not taking advantage of Prime shipping on your small items, you're missing out.

When fulfilling products on Amazon, you have the choice to
either fulfil orders yourself, known as Fulfilled-By-Merchant (FBM) or, use Amazon Prime fulfilment, Fulfilled-By-Amazon (FBA).

We highly recommend all Amazon sellers use FBA for all small items; FBM might be better suited for larger items. Simply by utilising FBA, you gain a competitive edge over your FBM competition. Here are just a few benefits of using FBA:

1) You receive a Prime badge -On all your Amazon fulfilled
products, a Prime badge is visible on the search page. For customers that are Prime members, Amazon favours FBA over FBM
when ranking products.

2) The A9 algorithm loves a fast, reliable service - You gain a higher organic ranking using FBA, therefore, gain more sales.

3) Save time - Returns, refunds and customer contact management is
handled by Amazon on all your Prime products. Rather than coming to you for every
problem, customers can contact Amazon directly. Amazon is available 24/7 to
give your customers the help they need.

4) Save money on shipping - Genuinely, you will find using Amazon's FBA service works out cheaper than DHL, Royal Mail and other couriers. This is due to Amazon's advanced fulfilment network. Plus, there's very little pick and pack overhead costs compared to when you ship products individually yourself.

 

If you don’t currently use FBA, we will help you through the process to ensure you maximise sales.

Have you got a registered trademark for your brand?

If you have and aren't already signed up to Amazon Brand Registry, we can help you. Brand Registry is vital for any brand that wants to sell on Amazon. You'll gain access to an array of new, revenue increasing tools and brand protection methods. A key benefit to Brand Registry is you're are able to remove hijackers and counterfeit sellers from your product listing.

Navigating Seller Support and A-to-Z claims can be tricky, so we handle all those complexities on your behalf.

Our team understands exactly how to sort out these issues quickly, keeping your store running smoothly. This means your products stay visible to customers and your seller rating stays protected.

We’re here to make sure small bumps in the road don’t slow you down, helping your Amazon store to keep growing without hassle.

Creating a compelling Amazon Brand Store is an art and we can master it for you. Our team specialises in designing and building brand stores that not only look great, but also convert visitors into customers.
By carefully curating your brand's story and showcasing your products in the best light, we ensure your Amazon storefront stands out in a crowded marketplace.